Today our office had a "breakfast" meeting with Johann Hoisler, one of the most important people in Interbrand. He had been working in Interbrand for 17 years has experience in social science, as well as branding. Here's what I learned about the design world (quotes):
- "We have to believe that what we are doing is the most important thing and we should do it the best we can".
- "We are always competing with professionals."
-"I like *** not just because he is a professional, I like him because he can work with different people".
-"We cannot live without brands. We wouldn't know what toothpaste to buy."
-"Branding will be even more important in the near future."
-"There is always another option."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment