Tuesday, July 22, 2008
"I will look at it when there's something to look at!"
Our art director, Christoph, studied in the Basel school of Design. His teacher for eight years was Wolfgang Weingart. Here's a story. Weinghart had crits where he'd tell his students to lay out their work on a big table so he could walk around and look. He'd pass someone's work, look at it and sometimes he'd just push all of it from the table right on the floor. "I will look at it when there's something to look at,"- he'd say.
Subscribe to:
Post Comments (Atom)

1 comment:
Sounds like a true Weingart moment. While he can be harsh, he also has an incredibly sharp eye and knows when someone is either going through the motions or is truly engaged in design discovery.
Post a Comment