Thursday, June 5, 2008

Pay attention to details...

... it will save you time in the future. Even though this is something I've been told over and over again, it seems that it was something I always promised myself, but never did. It turns out, details are important not simply because of the aesthetic pleasure of a work that is well-crafted and nicely put together. They also prevent unnecessary questions and misunderstanding. At school 99% of the people we show our works to are either designers or people who have been making art most of their life. Therefore it's usually not a problem to explain something and nobody will make a fuss about a minor thing in your sketch. I found out that when you're showing a work in progress to a client, who usually has nothing to do with art or design, the sketch should be PERFECT. It shouldn't be the final version of what you're doing because there will be changes made, but in terms of craft (both hand and digital) it should be as close to perfect as you can get. It sounds obvious, but I never realized that someone may question things like an all upper-case title or a decision that simply explores something.
The bottom line is that you have to be slightly obcessed with details and seemingly unimportant things. I know I will be from now on.

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